In chase of website visitors and potential clients, you have to use lots of versatile marketing tools. Today we introduce one of them – easy to make yet effective – flash slide show.
There are 5 reasons to use flash slideshows as a marketing tool:
- They are absolutely accessible - Adobe Flash® Player needed for playing slideshow is installed on more than 98% of all internet-connected computers in the world. You visitors need nothing but Flash player, they don’t have to download or install any software to view your slideshow.
- They save your visitors’ time and money – when we compare viewing flash photo slideshow with viewing usual series of photos, it’s obvious that slideshow requires less bandwidth and less time to wait before the next photo opens. Also, slideshow is smoother and nicer due to transition effects. The more optimized your web page is, the more chances you have to hold a visitor, get a return visit and turn the visitor into your client.
- They are very effective – don’t treat slideshow as a set of images only. Slideshow creators allow adding text and background sound to slideshow to give viewer exactly as much information as you want. Besides, flash slideshow can be linked to needed web pages to send the visitor traffic to desired destination. FlashSlider can assign different URLs to each slide to give you better control of your traffic.
- They are easy to create – visual content is easier to create than textual one while it makes much higher impact. What’s easier and most effective – to show photos of your hotel rooms or the flowers you’ve grown or to describe them in writing? Of course, images are better. And images slideshow is even better.
- They are cheap – slideshow software like FlashSlider allows you to create an unlimited number of slideshows for any purpose. After publishing a flash slideshow to the website, you need no money to maintain it. It can remain on a webpage for years and bring visitors to needed web pages. Creating slideshows for advertising products or services is affordable even for the smallest business.
Facts:
- Slideshow improves sales results on e-commerce websites
- Slideshow increases time your visitors spend on a web page
- Links on slides are clicked more often than usual text links
- Slideshow has higher visual impact and therefore attracts visitors' attention
- Slideshow makes your presentation understandable regardless of visitor's native language and education level
- Slideshow helps to develop positive attitude to your product or service and provoke visitors’ interest
- Slideshow lets to show the advantages of your product or service in an unusual, highly comprehensible way and focus visitors’ attention on the desired features
To sum up, let’s think – what else except flash slideshow can be both an attractive element of website design and the best presentation of your services? Video can break the integrity of website design; plain pictures can’t give detailed information about the product. So,
slideshow in Flash remains the best tool for web presentation. Slide shows can be used in any business for advertising and selling goods and services, creating step-by-step tutorials and building more personal relationship with your visitors.
Try now on your website.